My role was basically to show people around the gym and get them to join. It was a relatively easy sell and there were two main reasons people booked a tour:
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They wanted to improve their fitness
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They wanted to change their body shape
Interestingly, the sales training we were given didn’t focus on those two things, it focused on place.
Traditionally, people have had three places: work, home, and a third space. This third space was often the pub, but could also have been another communal place, such as church, or even the park where you walk the dog.
Our job as sales people was to get people to visualise the gym as their third space; that they’d also be able to work towards their fitness goals being a happy coincidence.
As the hybrid working debate drags on, it makes me wonder if we’d be better focusing less on what the perfect balance of office and home working days are and thought more about the number of places we have in our lives.
If work and home are now one place, and assuming you already had a third, there seems to be a vacancy.
And if you’re finding hybrid working a little knotty, maybe consider whether adding an additional space would help.